May 2, 2013

Smartphone internet use on the rise

Research has found that more and more people are turning to their smartphones to conduct research online.

Conducted by Telmetrics and xAd, the study found that 46 per cent of respondents use mobile exclusively when researching online. Meanwhile, 50 per cent said that they start their search with a mobile device.

According to comments from Bill Dinan, president of Telmetrics, the trend is due to the fact that people always have their smartphone close by. "For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call business or conduct parallel research," he explained.

But it appears that people use their smartphones slightly differently to the way in which they use their desktop PCs when researching. The study found that 57 per cent of people go straight to an app or the website of the brand they are looking at, while many people using desktop computers will head to Google or an equivalent search engine first.

The research confirms that attitudes are changing, but it is unclear where the next twist will take the market.

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