March 6, 2013

Smartphones dominating mobile sector

Smartphones are set to continue to dominate the mobile phone sector during 2013, according to the latest figures from the International Data Corporation (IDC).

The data predicted that vendors will ship 918.6 million smartphones this year, which will make up just over half (50.1 per cent) of the total mobile phone shipments worldwide.

This is a gradual continuation of existing trends, but the IDC also suggested that the markets are set to change, with an increasing demand arising from emerging markets. These new markets are due to contribute to the 1.5 billion smartphones that are forecast to be shipped worldwide by 2017.

Different countries are expected to experience this growth at different rates. China, for example, is not thought likely to maintain the pace of growth that it has seen over the last two years. But, as senior marketing research for the Asia/Pacific region at IDC, Melissa Chau, remarked: "Even as China starts to mature, there remains enormous untapped potential in other emerging markets like India, where we expect less than half of all phones shipped there to be smartphones by 2017, and yet it will weigh in as the world's third largest market."

Brazil, meanwhile, is laying the groundwork for a strong smartphone foundation that can be built upon in the future.

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Filed Under: Mobile Handset News

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