May 10, 2012

Smartphones more popular than PCs for Facebook

More time was spent on Facebook by people accessing the site through smartphones than through PCs during April.

This is according to research from comScore, which found that in the US, Facebook users spent around 441 minutes using the social network on their phones during the month. Just 391 minutes were spent accessing Facebook through a PC or laptop, however.

The data forms part of the Mobile Metrix 2.0 report, which is a mobile behavioural measurement service. The same report also identified Google sites as the websites that smartphone users engaged with most. Indeed, Google sites enjoyed nearly 94 million visitors over the month, representing 96.9 per cent of the mobile audience.

Mark Donovan, senior vice president at comScore, commented on the Mobile Metrix: "In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties' total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimise their mobile strategies."

In addition to Facebook and Google, the study found that Yahoo! and Amazon sites were also among those most visited by smartphone users.

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Filed Under: Mobile Handset News

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