April 12, 2012
Google Currents launched in UK
Google's smartphone app Currents has now been launched in the UK, allowing users to access more than 180 different publications through their phone.
At the moment, Flipboard is the market-leading app that allows users to browse different magazines and digital content. Google will be hoping that Currents can provide a genuine rival for Android and iOS users.
The app allows users to subscribe to the publications they want to read for free once they've downloaded the software initially. They can then flit between words, video and pictures, or choose to follow trending material that appeals to them.
A statement from Google read: “Each edition is available for high speed offline reading, and provides quick-touch sharing.
“Google Currents self-adapts to differently sized phones and tablets, with your subscriptions synchronised across devices … a reading experience not to be missed.”
The 1.1 update available at the moment features faster syncing that its predecessor and will also allow for Google Translate to be integrated into the reading material.
Among the publications available are Forbes, the Huffington Post, the Guardian and the Metro, with more in development as Google wins over supporters.